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CONCILIUM, Accompagnement digital
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Email marketing, automation

From qualified contact
to loyal customer

Email strategy, guaranteed deliverability, automation scenarios, reliable measurement, multichannel orchestration, GDPR compliance from the scoping stage.

Launch my campaign
Envelope and email automation flow
Our approach

From audit to reporting

  1. Audit, strategy

    Audit of your list, current segmentation, deliverability rates, existing scenarios. Vision, KPIs, prioritized action plan.

  2. Segmentation

    Segments built on behavior, lifecycle, value, intent. Custom scoring models.

  3. Automation scenarios

    Welcome series, abandoned cart, reactivation, post-purchase, anniversaries. Behavioral triggers, continuous A/B testing.

  4. Production, design

    Responsive templates, tested copywriting, design tailored to your brand, reusable modules. No-code editing available.

  5. Deliverability

    Complete technical configuration, display of your logo, progressive reputation building, list hygiene, continuous monitoring, handling of invalid addresses and complaints.

  6. Reporting, optimization

    Real-time dashboard, multichannel attribution, A/B testing, monthly recommendations. Business KPIs, not vanity metrics.

Reliable measurement

The open rate is dead, long live the click.

Apple's new privacy rules have made the open rate misleading. Keeping it as your steering metric means flying blind. We rebuild an honest measurement, founded on clicks, conversions and lifetime value.

The pivot

The click becomes the reference engagement indicator. Conversion becomes the business indicator. Segmentation is built on clicks, visits and purchases. Measurement attributes to each channel its fair share, and lifetime value is tracked per segment at 6, 12 and 24 months.

Monitored deliverability

The finest scenario is worthless if it ends up in spam. Continuous monitoring of your reputation with the major mailbox providers, technical configuration that protects your brand against spoofing, and list hygiene: removal of contacts inactive for 12 to 24 months, rigorous handling of addresses that no longer exist.

Key indicators

Measurement that attributes to each channel its fair share, lifetime value per segment at 6, 12 and 24 months, a real-time dashboard and a monthly commented report. You know what email actually brings in, segment by segment.

Frequently asked questions

Getting it exactly right

Which platform should you choose for B2B?+
A unified platform when you want to bring customer relations, marketing, sales and service together on shared data, with a substantial budget. An advanced automation solution when complex scenarios come first and the budget is tighter: rich triggers, scoring, excellent power-to-price ratio. The choice is settled at scoping, based on your tools and your maturity.
How do you build the reputation of a new sending channel?+
At high volume, we progressively ramp up the sending volume over 4 to 8 weeks to build your channel’s reputation with mailbox providers. This step becomes relevant beyond 500,000 sends per month, when your sending channel benefits from being dedicated. Below that, a well-managed shared channel remains preferable.
Do you handle emails to candidates and for HR?+
Yes. HR and candidate communications are subject to the same requirements: consent, segmentation, deliverability, compliance. We structure candidate journeys (talent pool nurturing, follow-ups, onboarding) and internal communications with the same care as for marketing.
How do you handle transactional emails?+
Transactional emails (confirmations, invoices, password resets) must travel through a sending channel separate from marketing, to protect their critical deliverability. We use platforms dedicated to these sends and strictly isolate transactional flows from promotional flows.
Do you use artificial intelligence to write emails?+
As a production aid, yes: generating subject line variants, drafts, ideation. But we systematically measure this content against that of our senior writers. AI accelerates, it does not replace editorial judgment or brand voice. Human validation remains the rule.
What ROI on long B2B cycles?+
In B2B, email nurturing is not measured in immediate sales but in influenced pipeline: requalified leads, accelerated opportunities, improved conversion rates. On cycles of 3 to 18 months, email remains one of the highest-yield channels, provided it is anchored to your customer database and to prospect qualification.
What sending frequency without harming deliverability?+
There is no universal frequency: it is calibrated per segment, based on real engagement measured on clicks and conversions. Excessive frequency on a poorly engaged segment damages your reputation with mailbox providers. We adjust per segment and watch the warning signals (complaints, unsubscribes, invalid addresses).
Can you migrate us to a more powerful platform?+
Yes. We run migrations to a professional email platform suited to your volumes: transfer of contacts and consent, rebuilding of scenarios, transfer of email templates, and above all preservation of your reputation with mailbox providers through a controlled switchover plan.
Do you manage multilingual newsletters?+
Yes, in French, English, Spanish and beyond. We structure versions per language with clear editorial governance, segmentation by language preference, and respect for local specifics (legal notices, compliance, sending time zones).
Can you unify our data around email?+
Yes, for mature organizations. We connect email to your central data warehouse, and feed the computed segments back into the sending platform. Your data thus becomes the single source of truth, serving more relevant campaigns.
Are your emails accessible?+
Yes. We design email templates in line with accessibility standards: sufficient contrast, clear structure, image descriptions, dark mode readability. Accessibility broadens the audience reached and strengthens deliverability.

Improve your campaigns.

Tell us about your campaigns, your scenarios and your email challenges: we will be glad to discuss them with you.

Contact us