Positioning
Three to five expressive territories, aligned with the executive’s real expertise and the target audience. No posturing, a voice that holds up over time.
HomeBring
Social media
Bring
your communities to life.
Editorial strategy, image building for organizations and executives, graphic design, advertising campaigns on social media, reliable performance tracking, crisis management. From planning to execution.
The power of social media.
Rather than a simple publishing calendar to tick off, we build a presence that serves your goals: qualified engagement, conversion, community.
Social media strategy
Clear goals, driven by ROI
Through the reach of their audiences and the marketing signals they send us, social networks have become genuine allies in accelerating your business.
We help our clients define clear, achievable objectives, with recommendations driven by storytelling and ROI.
Our approach
From strategy to reporting
Strategy
Competitive analysis, definition of targets and personas, reasoned platform selection, editorial line and tone of voice. A defensible strategy, not a posting plan.
Deliverable: social media strategy, a 15 to 25 page document: audit, personas, platform selection, editorial line, quantified objectives.
Planning
Editorial calendar, account optimization, graphic templates, content bank, calendar of key moments (seasonal topics, events, launches).
Deliverable: quarterly editorial calendar per platform, covering seasonal topics and key moments, updated monthly.
Production
Copywriting, design, photography, short-form video, motion design. Calibrated weekly production, client approval, delivery via a collaborative tool.
Deliverables: social brand guidelines (ready-to-use templates, palette, visual bank) and a calibrated weekly volume of content.
Community management
Publishing at the best time slots, moderation within 4 hours, replies to private messages, engagement with your community and your peers.
Deliverable: crisis protocol: alert within 1 hour, diagnosis, response scripts, escalation, legal support if needed.
Social ads
Paid acquisition on LinkedIn, Meta, TikTok and X. Audience definition, creative production, reliable conversion measurement, comparative testing, continuous performance optimization.
Reporting
Real-time dashboard, monthly commented reporting, optimization recommendations. No vanity metrics, we track what converts.
Deliverable: monthly reporting: performance per platform, top content, community, recommendations.
Executive personal branding
The executive's voice, heard eight times more
The Edelman Trust Barometer and the LinkedIn B2B Institute confirm it: content carried by an executive generates up to eight times more engagement than corporate content. Provided there is a method behind it, on LinkedIn and beyond.
Production
Weekly interviews with a senior writer. The voice remains the executive’s own: we structure, we do not invent. No opaque ghostwriting.
Engagement
Publishing, moderation, and engagement with a network of 50 to 200 priority peers. An executive’s presence is built in conversation, not just in broadcasting.
Measurement
Qualified reach, leads, attributable opportunities. Follower count is a secondary indicator; what matters is influence over the targeted decision-makers.
Frequently asked questions
Learn more
Do B2B and B2C require different strategies?+
Yes. In B2B, LinkedIn concentrates 60 to 80% of resources: authority, personal branding, social selling, campaigns targeted at strategic accounts. In B2C, the trade-off is between Instagram, TikTok and YouTube Shorts. We recommend 2 to 4 relevant platforms rather than a presence everywhere.
Do you practice social selling on LinkedIn?+
Yes. We structure social selling sequences on LinkedIn: precise targeting, contextualized outreach, supported by authority content. Combined with personal branding for the executive and the sales team, it is a powerful B2B lever on long sales cycles.
How do you handle the risk of manipulated content?+
We guarantee the traceability of your content’s origin, identify internally any generated visual or audio, and require written consent for any reproduction of a voice or likeness. In the event of hostile manipulated content, a detection and platform-reporting protocol is activated, in coordination with our Influence practice.
Do you work with micro-influencers and creators?+
Yes. For many brands, micro-influencers and niche creators deliver better engagement rates and greater credibility than large accounts. We source, contract (with compliant partnership disclosures) and measure these collaborations as a full acquisition channel.
Is photography still worth investing in on Instagram?+
Short-form video dominates discovery, but photography remains foundational for luxury, beauty and lifestyle universes: it carries grid consistency, desire and brand status. We combine reels for reach and refined photography for image, without setting the two formats against each other.
What publishing frequencies do you recommend?+
As a guide: brand LinkedIn 3 to 8 posts per month, executive 10 to 15; Instagram 3 to 5 posts plus regular stories; TikTok and Shorts demand a sustained pace if organic reach is the goal. Consistency matters more than volume, and quality more than frequency.
How do you work with our in-house team?+
As a complement, not a replacement. We can frame the strategy, train your teams, produce the sensitive content and leave day-to-day community management in-house, or take over the whole scope. The division of roles is defined at scoping and revisited at every review.
Do you provide moderation outside business hours?+
Yes, on request. For exposed brands and institutional accounts, we offer 24/7 monitoring and moderation, with escalation to the right contacts and activation of the crisis protocol if necessary.
How do you handle hostile comments and trolls?+
With a written moderation policy, validated with you: what counts as legitimate debate, what gets hidden, what gets reported, what triggers an official response. On sensitive matters, our lawyers step in through Hashtag Avocats. The goal is to protect the brand without inviting accusations of censorship.
How do you guarantee consistency across several accounts?+
Through a single editorial and graphic charter, adapted per account and per platform, and through centralized coordination of publications. Each entity or spokesperson keeps their own voice, but the whole reads as one house.
Should you boost organic posts?+
Occasional boosting is useful to amplify content that is already performing, but it does not replace a structured advertising strategy. We draw a clear line between tactical boosting and paid acquisition driven by journeys, audiences and reliable conversion measurement.
Free audit of your social media presence
Entrust us with your social accounts.
Tell us about your accounts, your goals and your tone of voice. We come back with a free audit and three actionable recommendations within 48 hours.